I have 17 years of marketing experience working in-house with global trade book publishers including Random House, Macmillan, Hachette and Dorling Kindersley. You can find out more about my experience at Linkedin, see what I've been up to recently at my company page or view examples of my work below.
My campaigns have been award-winning and I am Chartered Institute of Marketing qualified. I have experience of working on literary and commercial fiction, non-fiction and children's titles. I am passionate about producing sales-driven campaigns which focus on the consumer - I just love getting the right book to the right person.
In 2021, I decided to take the leap and go freelance. One of the reasons was my new co-worker, Barney the Cocker Spaniel. What he lacks in marketing knowledge, he makes up for in enthusiasm!
Laura Summers, BookMachine
"I run BookMachine Creative Agency and we hired Claire to help us with a client project during a very busy period. She was quick to pick up on the brief, enthusiastic to get started and share her expertise, and a brilliant communicator throughout. We hope to be able to work with her again in the future!"
I am extremely versatile having worked on frontlist and backlist, number 1 bestselling authors and debuts, physical books, digital editions, apps, and audio, and series campaigns. You can find some highlights from my portfolio below. Contact me for more information.
Contracts & Projects
Pop-up Peekaboo series: mailing to 60 influencers, Gransnet and facebook advertising
Martina Cole, Number 1 bestseller: 4xsheets and pop-up shop
The Truth About the Harry Quebert Affair, Sunday Times bestseller: Partnership including free holiday, Guardian advertising and data capture
Comic Con attendance with experiential marketing photo booth
The BETT Show to launch an education website and mailing list
Star Wars Celebration including experiential artwork, blogger event on stand and sell out of all stock
Training more than 80 publishing staff on metadata and AI sales points
Redesigned Palgrave's catalogue for trade retailers
Updated DK's catalogue from manual data entry to automated
Introduced global Amazon link service to DK for reporting on social media and jacket reveals
Implemented Amazon Attribution and trained DK marketing team